ATIC is a holding company of beauty and personal care products based in Nigeria.
But more importantly, ATIC’s name is actually an acronym that reflects their mission statement (Aspire To Inspire Change) and would like this concept to be the leading point of its presence.

The challenge that the brand identity should convey happy feelings and overall positivity, highlight the concept of Aspire To Inspire Change, Nigerian consumers should be able to recognize the shape directly across different touch points, it should fit in a unified brand model, should integrate a hybrid model under the umbrella of the unified brand, and should be able to scale to other industries besides cosmetics such as FMCG and energy etc..

The aspiration to inspire change is at the core of this option while presenting a very solid & identifiable shape.
The arc connects the A to I: Aspire to Inspire and also represents the smile & joy that the brand wants to evoke.
The gradient also depicts the impact on society that ATIC wants to have; turning blues into happy optimistic yellow.

This project was done during my work experience at Spearhead Agency.