Chocola purpose is to present a new chocolate concept which is “Bean to Bar” chocolate, that is healthy and from a single origin source (Madagascar, Ecuador, Dominican republic, Peru, Venezuela..).
In this option, I chose to bring to the forefront the single origin aspect of Chocola.
The visual style is inspired by each country’s colors and look & feel giving this direction a very tribal ethnic presence, paying tribute to the countries of origin.
The logo itself has a strong tribal feel, focusing on the letter O, representing the cocoa bean itself. Each package is somehow unique on its own showcasing a distinctive style and still cohesive together
This project was done during my work experience at Spearhead Agency.